Intimidad Romero

An anonymous, independent artist, “she” has been well-known since 2010 when “she” was introduced as an 2.0 artwork by using her intimate pixelated digital pictures as the source for social interaction. As both artist and artwork, “she” has been influenced by Adorno, Benjamin, Debord and Groys. Her work has caught the attention of several mass-media outlets such as El Mundo, el País (Spain), Neural (Italy), Rhizome.org (USA), among others. The artist has been nominated to the “SocialMediaArt Awards” (Phanoemenale Germany 2015), invited to Pixxelpoint MediaArt, curator Igor Štromajer (Slovenia 2014), Streaming Egos | NRW Dusseldorf, and participated in “Memory Card” at the Museum of Modern Art in Bogotá.

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Intimidad Romero by Intimidad Romero

The project Intimidad Romero by Intimidad Romero is a Facebook intervention that critically examines dynamics in contemporary mediated daily-life by subverting the conventional codes within this social media platform.

As a user of guerrilla communication, she uses the main socio-technical characters offered by social media such as pseudo-anonymity, public exposure, and the use of photography as the main method of interaction. Guided by the principles of distanciation and over-identification, she introduces subtle modifications to the regular normes of representation in social media. Her-Action dissolves the boundaries between work and author, and it is developed within the scopic regime configured by philosopher Walter Benjamin’s warning of the impact of mechanical reproduction in society and how that echoes today, with the use of digital photography in social media and its inherent mass (re)production. Today the e-image of oneself invades the space of self-construction under the "terms" imposed by digital society. These practices lead to the objectification of the subject through photographic procedures, provoking the disintegration between the public and private, the social and intimate.

Through her pictures, she understands the media not as a mere container but as an essential part of the resistance process. By creating a Facebook profile for "Intimacy" where pictures contain a band of pixels hiding identifying gestures and "restoring" their privacy, she questions the "Terms of Privacy’" imposed by Facebook by pushing back against their boundaries, and defining her own. This project remains active despite the fact that Facebook has attempted to shut it down, by arguing that Intimidad is not an acceptable name according to their "Terms and Policies".

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Intimidad Romero