claRa is a video artist from Madrid, based in London.
She mixes video and animation with painting, found footage, digital collages and programming in order to create visual poems.
Her videos reflect on the importance of images in the construction of the collective imagination: the power of mass media and telecommunications; the ubiquity of marketing, branding and advertisements; interactivity and hyperlinks as an illusion of choice; the changes in contemporary culture with the advent of electronic distribution; the fragmentation of the narrative discourse; information overload; surveillance control and the loss of privacy.
